This is like nothing you've seen before. We all know Arcade Fire can do anything they flipping want and millions will watch with bated breath, but when they partner with Google, create an interactive music video, and make some powerful statements about our entire society, all to the tune of an amazing song, OUR JAWS DROP.
'Reflektor' is unparalled. There are a few ways to experience this epicness, my friends. If you use Google Chrome as your browser (which should be all of us...it's da bomb) and possess a smartphone, then you're going to click right here to visit Arcade Fire's homepage. There, you'll click on the far right circle and then click start, which will subsequently transport you on a magical, interactive, truly unique thrill ride of a music video! Pushing the limits of what a band can do with music, this is the way I suggest listeni...wait, wait, EXPERIENCING this wonderment.
If you are sadly lacking those components, find a friend to watch it with, it's worth it, I promise. It also starts a little slow, but I assure you, it's worth going through the whole video. If you do get to revel in this, I highly suggest reading this article about the song/video's competing messages, and the irony of the songs pairing with Google. It's very thought provoking and makes me respect Arcade Fire like mad! Find the article here: Sneaky, Subversive, Anti-Internet Moral of 'Reflektor'.
If you really have no other way (or you want to see the other really awesome music video they made for this song), then watch below. This music video is actually also beyond cool and sees the band don massive head cutouts and pursue a man made of mirrors, then dance around a casket full of small dolls...It's kind of really, really beautiful. Also the fact that it is a little less hands-on lets you absorb the lyrics more, making you further question the song's deeper meaning! Ooooooooh! I love Arcade Fire! :)
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